BIG AL'S FILL-A-BUCKET CAMPAIGNS

The Fill a Bucket campaigns were seasonal retail promotions for Big Al’s Aquarium Supercentres, built around a simple customer-friendly offer: fill a branded bucket with qualifying products and receive a special discount. I created both the Halloween and Spring campaign visuals, giving each promotion its own seasonal personality while keeping the overall concept clear, recognizable, and aligned with the Big Al’s brand. The artwork was adapted across in-store signage, digital graphics, and supporting marketing materials to create a cohesive campaign experience.