BIG AL'S BUCKS COUPON

Big Al’s Bucks is a frequently reprinted $10 in-store coupon used across Big Al’s brick-and-mortar locations. Given full creative freedom, I designed the coupon to resemble a Canadian ten-dollar bill, using a purple palette, decorative water elements, fish, coral, and the Big Al’s logo to create a playful money-inspired design. I also created seasonal variations, including a Christmas version with snowflakes and the company mascot in a Santa hat, and a Canada 150 version with maple leaves and fireworks. The final coupon system gave the promotion a recognizable visual identity while allowing the design to be adapted for different campaigns.